Recently, I received an email from Joy Butler. She is the author of a new book, The Permission Seeker's Guide Through the Legal Jungle: Clearing Copyrights, Trademarks and Other Rights for Entertainment and Media Productions (Guide Through the Legal Jungle)
It covers much more than most visual artists need to know, but the parts that relate to the business of being a visual artist are invaluable. Butler provides easy-to-follow directions on how to go about getting proper permission to properly clear the rights to copyrights, trademarks and other rights for entertainment and media productions.
If you have need to know how to legally incorporate a quote, music, artwork, flim clips, people's names, faces, brand names, life stories or other sorts of protected materials into your work, you need this book. Conversely, if you want to know the best way to properly allow use for your own copyrighted images, it will help you there as well. It includes more than fifty pages of resources and forms for you to use. This could easily be well worth the $13.57 Amazon price many times over for visual artists.
I'm impressed enough by the book to recommend it to you. However, if Butler had not contacted me with an offer I couldn't refuse, I would not know about it. She found me because I have published an Amazon Listmania list, Business & Marketing Books for Visual Artists. Her simple offer was to send me a free autographed copy of her book with the condition I add it to my Listmania if I found it appropriate. No strings attached. Upon review, I was happy to oblige.
My brother is a leading legal authority on franchising which makes heavy use of trademarks and copyrights. I showed him the book and he was quite impressed. That's a high compliment because he is rarely easily impressed by such things. Joy Butler publishes a useful book and uses street smart savvy and a little elbow grease to ferret out prospects to help her market it. I'm sure she will be successful with her efforts.
If you are a reader of Clint Watson's Fine Art Views blog. You recently read a post of his about artist Hazel Dooney giving away copies of her latest print free. I commented on it because it fits with my views that there are new and unique ways artists like Dooney are using to gain publicity. She's getting another bump from me right here. Her free prints have multiplied and amplified her marketing in ways no other marketing can reach.
How many ways can you think of using unique marketing promotions to help you get notoriety otherwise unavailable? If you start thinking creatively about it, you will be surprised at what you can do to help yourself. Butler's book is a worthy addition to any serious artist's bookshelf. For the price of a few minutes of her time to write me and a few bucks to send me a copy, she's gained more exposure to a targeted audience than she could get anywhere using mainstream media. Learning how to use guerrilla tactics like this in your own business will take you a long way towards gaining the success you want.
Here is another great example of how stealth marketing can work for you. Because I am a marketing geek at heart, I subscribe to Michele Miller's superb Wonderbranding, Marketing to Women blog. In timely fashion, just a few weeks before my wife's birthday, she posted about jewelry designer, Nicole Kidd. Turns out Nicole has been sending Michele useful tidbits of information for a long time without ever asking for anything, not even a reply. Just a simple friendly gesture. Michele's blog is one of the most successful and highly read marketing blogs and as such she gets voluminous email. She also has a huge list of potential topics to write about, so for her to mention Nicole, it had to be something special.
Turns out Nicole is something special. When I saw the link and read the post, I knew I would find something on her Web site that would be a perfect gift for my wife. I emailed Nicole and we had some very nice communication, including a phone conversation. She is a dynamo with passion and energy and just plain fun to talk with.
I placed an order and it was filled and delivered on time as promised. My wife loves the unique necklace and earrings and I'm proud every time I see her wear them because she looks great and I know she is wearing something not store bought and because stealth marketing really really works. Some of her favorite stones are turquoise and peridot, her birthstone. Look what I found for her on Nicole's site.
These are but two examples of how using inexpensive creative marketing paid off for the marketer. Like Woody Allen says, "90% of success is showing up." How soon you get your marketing efforts to show up in the right places is up to you. Get started now.