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August 31, 2008

Can Art & Marketing co-exist?

In addition to my blogging here, I am honored to be frequent guest blogger on the Absolute Arts Web site. It is one of the Internet's most heavily trafficked sites. Since most other regular bloggers there are artists, I add a different perspective. You can read my most recent post, Art vs. Marketing - Making Hazel Dooney Cringe on Absolute Arts now.

I don't wish to reiterate the post here. In a nutshell, it discusses how all art is creative expression. And, expression is not complete without those to be impressed. In other words, artists seek to further their vision by expressing themselves through their art. And, in the end, it becomes a business to make that happen and the business end of putting art and collectors together is marketing. Read the post to find out how and why I made Australian artist Hazel Dooney cringe.

I'm not seeking to pick a fight with her, but merely to say, despite her apparent angst in even considering giving free downloads of images as marketing, that no matter your noble intentions, you can't dismiss marketing is part of the equation.

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