Successful Art Careers Are Built on Self-promotion
As a small business owner, you are self-reliant. For the most part, if you need something done, you do it yourself.
A key component to operating a successful small business is to grow consumer interest in it. You can and should work at promoting your business in a manner befitting it.
Self-promotion is important to the process.
Consistently working to build awareness for you and your work is necessary to develop a successful art career. Self-promotion is simply acting on opportunities to spread the word about your work.
Self-promotion Is Not Bragging
Self-promotion can be done without braggadocio or acting in any way that feels unauthentic. In other words, you can learn to promote your art career in a low-key, professional manner that lifts your reputation rather than damages it. And, you can do this regardless of your personality type.
Sign Up for Our Free Podcast
Join Xanadu Gallery owner, Jason Horejs and art marketing and promotion expert Barney Davey for a free webinar Tuesday, July 31th as they tackle the Art of Self-promotion.
Many visual artists rate self-promotion right up there with public speaking on the list of things to avoid. Many incorrectly fear it can cause them to lose credibility as a serious artist, or simply don’t understand what self-promotion is.
Tap Into Decades of Experience
Both Horejs and Davey have long experience with helping artists understand how to use promotional tools to advance their careers. Sign in for a lively discussion fueled by the different perspectives Horejs and Davey bring to the podcast.
To make it more personalized and informative for you, we invite your questions. Send them to Jason@xanadugallery.com. We will answer as many as possible during the podcast.
Register now (free) to secure your spot. Don’t worry if you can’t tune in live, Xanadu will provide you a download link for later listening.
A note about start time: Because listeners are registering from all across the country (and a number from around the globe) start time always causes confusion. There is just one broadcast and it begins at 4:00 p.m. Arizona (which doesn’t observe daylight savings time) – this corresponds to 4:00 Pacific, 5:00 Mountain, 6:00 Central and 7:00 Eastern. Check the chart below for your start time.
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We May Root for the Underdogs, But We Buy from the Winners
There is no escaping that successful art careers require recognition. Effectively marketing your art means utilizing every available resource to help spread the word about you and your work.
Self-promotion Helps Make Success Happen
With the right attitude, or attitude adjustment, and the willingness to do a few things that will help you market your career, you can give yourself more opportunities build awareness for your work.