Learn How to Get Your Work Seen & Sold — New Art Marketing Webinar
What Is the One Thing Holding Your Art Career Back?
If you answered, "Not enough of the right people see my art and know about me", then you are right at home with most artists. I began advising visual artists on art marketing in 1988, and I've found the #1 reason artists' sales don't match their potential is their marketing is unfocused and inconsistent.
If Ineffective Marketing Is a Problem, You Needn't Feel Alone
Lack of proper funding aside, study after study show the reason most small businesses fail to succeed is their marketing is missing or misdirected, or both. If you want to learn how to sell more art, reach and influence the right people, and make the most from your marketing efforts, then sign up for my video-on-demand (VOD) “How to Get My Art Seen & Sold” webinar.
Learn at Your Own Pace
Having the webinar available as a download means you watch and learn at your pace. You can study the material, and to view repeatedly at any time it is convenient for you.
Here is a brief 15-minute overview. Read the testimonials in the box below to find out what past attendees had to say about the workshop.
What Do You Want from Your Art Career?
Whether you want to sell more art, build your reputation, or be more profitable, you will find this webinar made to order for you. As a participant in this nearly four-hour intensive workshop, you will learn how to:
- Increase your marketing results without more time and expense.
- Have a workable plan with tasks required to complete each day.
- Manage and monitor your workload.
You can do all these things . . . and more. I know you can!
Imagine Internet Sales As Icing on the Cake!
The system you will learn in this webinar are geared to help you build your business without having to rely on sales from the Internet to make you successful. There is nothing wrong with making sales through your Website, blog, or social media. I'm all for it and will give you suggestions on how to go about it.
Your real success in sales should come from your network of real people, not strangers who friended you, or who follow you via social media. Learn how to make that part of your business an extra layer of profit, but not the driving factor in building a successful art career.
You Have a Special Invitation to Participate in an Exclusive Marketing Seminar
Register today. Then be prepared to find yourself on the path of reaching your sales and marketing goals. In this unique workshop, you will benefit from my decades long art marketing expertise. I am a bestselling art marketing book author, a blogger and workshop leader whose advice has helped thousands of visual artists. Perhaps you have read one of the many art business articles I’ve written for The Artist’s Magazine, Art World News, and Art Business News.
In this fast-paced nearly four-hour workshop, you will:
- Identify the best art marketing tools and techniques for your situation
- Know how to construct an achievable marketing plan
- Learn to strategize, synergize and pinpoint your marketing efforts
To Get More from Your Marketing, You Do Not Have to Reinvent the WheelAll the tools you need are at your disposal. Most are either low-cost or no-cost options. What you need to do is determine your goals, assess your available resources, and choose the tools best suited for your circumstances. Once armed with that information, you will learn how to craft a successful multifaceted marketing program.
Although you may want to weave Facebook, Twitter or other social media into your plans, you don’t have to use social media to develop an effective marketing strategy to promote and increase sales of your work. You will discover how to use proven techniques that have stood the test of time.
Art Career Goals
- Exercises for setting goals
- Why they are indispensable and how to use them
Assessing Your Resources
- Identifying your strengths and weaknesses
- Leveraging new, available resources
Making Work that Sells
- Picking a style that works for you
- Posterity versus prosperity
- Visibility – Credibility – Profitability
- Personal branding – developing an encompassing identity
- Basic foundation – building a local/regional following
- Developing circles of influence
Networking and Referrals
- Formal networking – knowing what to say in any situation
- Asking for referrals with poise and confidence
Evaluating and Harnessing Marketing Tools
- Traditional tools, e.g., advertising, press releases and publicity
- Digital tools, including websites, blogs, email marketing and social media
Strategic Synergistic Marketing
- Developing a rolling 24-month marketing plan
- Planning events to focus and synergize all your marketing plans.
Comments from Past Attendees
This was a splendid webinar — completely worth the time and monetary commitment. So much information was made available to us…the webinar was invaluable. S. Ketcham
Creating an Ideal Weekly Plan – I think this will be a tremendous help to keep me focused on the right thing at the right time and reduce the creep of low priority distractions. A. Rimpo
Probably that I now have a direction. I have been faltering, as I did not know what to do next. The sheet with the list of tools, I think will be very helpful and I plan on implementing many of them. I think to start with mapping my week will be most helpful in getting a focus. So many distractions keep me from creating and then it takes so much time just to promote yourself. B. Venosdel
The whole webinar was very informative so its tough to single out one thing, but the section on social media probably answered the most questions.- A. Bartos
The importance of focusing on local market. I had been lured by the notion that the internet will allow me to skip that part. K. Doner
Barney Davey’s Webinar was worth every penny and more! His information is current, yet tried-and-true, relevant in today’s quick-passed world. By focusing and closely following the advice he gives to artists, he also gives hope to artists that want to sell their artwork, but don’t know how to go about overcoming the marketing obstacle. I am an artist that produces a lot of work, however, I did not know how to “get it out there” to be seen and sold. Exposure is everything! Thank you!!! S. Pierce