Art Print Issues

It's Not the Economy Stupid

The title of this post is a paraphrase of the mantra from Bill Clinton's first presidential campaign. Then it was, "It's the Economy Stupid." The harsh point was used to focus his campaign on the single most important topic that helped get him elected.

It's Not the Economy Today Stupid

With the deteriorating housing market, rising cost of gas and food and other economic woes it would seem easy to say, (with apologies to Yogi Berra) we are having deja vu all over again. However, in my humble opinion, the economy is not the real problem for visual artists, authors or musicians. Not to discount the effects these things and a lingering war effort have on the situation. They admittedly are profound.

Changing Consumer Habits Are the Real Threat

The real threat is how the creative product of artists is being consumed and viewed. Print-on-demand, the Internet and other technologies are evolving at an incredible pace. All kinds of industries are reeling from dramatic changes in consumer habits. CDs for musicians are ancient history and the level of unpaid copied and downloaded product continues to rise despite efforts to abate them. Newspapers are suffering serious drops in readership. Their cash cow classified sections are being decimated by www.craigslist.org. Small retailers are plowed under by the voracious Wal-Mart juggernaut. Thinking about all this is enough to make a person throw up their hands and cry or maybe just throw up. But the former is not a solution and the latter is just messy.

Creating Self-determined and Managed Distribution Channels is Imperative

I have frequently commented artists need to find or create new alternative ways to get their product to market. Some will come from new products, or by utilizing existing technologies to create 2-D art or digital art to engage consumers in novel ways. As changes unfurl, challenges arise and some offer opportunity. It doesn't have to be high tech, it could be a new twist on old-fashioned high touch. My previous post here, Wired Art Marketing Idea, showed how Wired magazine and Xerox partnered to use technology to offer users a fun interactive way to personalize its iconic cover to anyone with a computer. It was a fun, effective bit of viral marketing for both companies (It worked well enough for you to read about it here a year later.) The post was an effort to say, "Think about doing things differently, much differently."

Christine Kane Is an Inspiring Real Deal

Christine Kane, is one artist who has embraced change and profited professionally and personally from it. I have, along with thousands of others, grown to greatly admire her on many levels. She is an accomplished successful recording and touring singer-songwriter. Long ago, she took control of her destiny. Through hard work and talent, she grew a profitable career as musician. She is also a successful blogger. Out of her blogging, she has grown a retreat workshop business. The success she is enjoying from her workshops is causing her to rethink her recording career and musical career.

Now, having her stop writing songs and recording would be a shame for her thousands of fans, but if it is where she wants to go or is driven to go, then more power to her for having the guts and ability to make such a monumental change. If you read her thoughts on her Web site or blog, it's easy to pick up how evolving market conditions out of control of musicians like her is forcing change. It is unwanted, as is most change, but is nevertheless inevitable. She has the courage, wisdom and wherewithal to envision it, do something about it and use it to enlighten and encourage others to make their own changes.

Her recent blog posts, Bake Sales or Blogging: What’s your Paradigm? and Creating vs. Getting are must reads. Give them some thought as they are certain to challenge some of your own thinking about your career, where it is headed and if you are on the right track. Will Rogers once remarked, "Even if you are on the right track, you will get run over if you don't keep moving." Christine Kane is an artist and business person on the move. Find whatever works from her model to employ in your own career and keep on moving yourself.

Shift Happens - Slideshare is Way Cool, Use It Freely!

Recently, I republished a post from the fertile mind of futurist Watts Wacker wrting in his monthly newsletter, First Matter. In his Keep Your Eyes Open I'm Convinced It's About to Happen article, W2, as he playfully signs his emails, explains the enormous impact Peter Max had on the art market in the 20th Century, and how The Beatles played a part in it too.

Watts postulates THE NEXT BIG THING in the art market will come from China. Agreeing with him, I added a comment on his Web site. It notes how things are vastly different from 40 years ago when The Beatles and Peter Max changed the world. I suggest some musical muse might come from the Caribbean or Africa in a collaboration with a Chinese artist that could shake things up in ways we haven't seen since the 60s. It often seems to me the more unlikely a thing one can imagine today makes it more likely to occur. The slideshow below, courtesy of Slideshare, sheds light on Watt's basis for his prediction.

Futurism is not based on crystal ball gazing, but rather distills the future from what is obvious. You just need to know where to look and how to interpret your results. This, being more difficult than it sounds, is why W2 gets the big bucks. The above Shifthappens slideshow illustrates how in the new millennium we are on the precipice of a historic shift where by sheer numbers in our now close knit digital global age, China and India are poised to dominate the way Western Europe and the U.S. respectively did in the early and second half of the 20th Century.

I can't portend exactly what such a monumental shift will mean to your career as a visual artist. But, I can tell you changes you cannot foresee will impact it as the Shifthappens presentation implies. You can judge by your own experiences that technology has changed and shaped how you inform yourself, create, reproduce, market and sell your art today. I encourage you to be open to change, to embrace it, to productively use it however you can.

In 2005, how many thought artists would use blogging for significant learning and marketing experiences? I opened an account with my blogging software, Typepad, in 2005, but didn't quit my PDF style newsletter until a year ago, making me in some ways a poster child for the poignant Kelly Ruger quote below.

A way cool Web 2.0 program you can employ now is SlideShare. Both presentations embedded in this post are from its Web site. SlideShare is the world's largest community for sharing presentations & slideshows. You can upload your PowerPoint, OpenOffice, Keynote or PDF files, tag them, embed them into your blog or website, browse others' presentations, and comment on individual slides. What's more, the transcripts of your presentation will be indexed by Internet search engines and show up in search results. It's a great way to share your ideas with others, or to learn from other people. And it's completely free and you choose whether to make your presentations public or private.

To further stimulate your creativity, review the terrific presentation below, which is also found on Slideshare: Visual and Creative Thinking: What We Learned from Peter Pan and Willie Wonka. Here is just one quote from the presentation which I hope will encourage you to review it:

Sometimes an idea loses its meaning over time, but isn't abandoned because of the investment in the past. These ideals are often so immune to criticism that those who challenge them are ignored or marginalized.- Kelly Ruger

View the Visual and Creative Thinking Slideshare presentation

I've suggested here a couple of time to use The Personal Brain, which is a wonderful mind mapping brainstorming tool. If you are beginning to see a pattern here of encouraging creative thinking and tools, you'd be right. Enjoy!

Five Ways to Market Your Art Direct

We pause this blog for a little shameless self-promotion.

An artist friend who I met after he read my book, which resulted in a series of consulting sessions over the past two years, has decided to take up the offer from a publisher to join his ranks. He had long held the notion that with his considerable business expertise and decent financing he would self-publish his work. He had begun to do that and also to shop giclees of his work to galleries in his local area. Additionally, he also managed to get some of his giclees put in the gift shop of a prestigious venue in his area.

I'm being slightly cryptic here because the ink is not dry on the contract and he has what I consider a terrific idea for an approach to working a niche. If all goes well, he will have a coming out party at the upcoming 30th Annual ArtExpo New York show at the end of this month. When I can share more details,I will be happy to do so.

My friend has recently been re-reading my book, How to Profit from the Art Print Market. It was interesting for both of us to observe what he was going through with the development of his print career. In many ways, his circumstances were exactly as I described in the book. This was down to my mention of having a marketing maven full-time to help grow the business as a key component of self-publishing success for many, if not most artists. His wife is a gifted driven very successful designer in the home furnishings field. Their company has for more than a decade supplied household name brands with licensed designs of all sorts. While she would be perfect in this role, she does not have the time to put her career on hold to help his. Nor would it make financial sense for her to do so.

Left to his own devices, this artist began to realize the difficulties for an unknown artist to be both marketing maven and full-time artist. Plus, he still puts in time at the design business as needed. The bottom line is the uphill battle was starting to look overwhelming given the plausible vision he has for his art and career. As the luck most often found in the residue of hard work would have it, a contact in one of the galleries led him to perhaps the most ideal publisher for his genre and his circumstances. I'm quite happy for him things are going to work out.

What he found was in reading and re-reading my book was two years after his first reading, the basic advice from what to do, what might happen, what the commission structure offered would be and many other things were still spot on and valuable to him in his decisions and dealings with his new potential publisher. It was heartwarming validation for me the underlying advice continued to hold water even though the business continues to undergo substantial, if not monumental, upheaval and change.

More Signs of Change for the Art Print Market

The state and health of the trade magazines and tradeshows that serve the industry are as much a harbinger of how things are working out as any. In October 2006, I put 20 years of tradeshow experience on the line and predicted the Decor Expo Baltimore show would be a bust. That was harsh given the inaugural show was still six months away in April 2007. While I have no official word, I notice the February issue of Art Business News has omitted the 2008 Baltimore show from its Calendar. Not a good sign things are working out. Further, the Web site for the show has no exhibitor list. Since this is a primary tool for enlisting more exhibitors, one can only conclude the show is being quietly mothballed, or in serious trouble. I'm left wondering if another prediction of a sale for the Art and Framing Group by current owner, Summit Business Media LLC, can be far off.

ArtExpo Booth Sales Appear to Be Well Off Previous Year Figures

Meanwhile, the aforementioned 30th Annual ArtExpo New York show appears to also be struggling to bring in the same number of exhibitors as last year. A check today shows 374 companies listed as exhibitors. The list has been updated regularly over the past month with more than 100 exhibitors added to it. Nevertheless, it remains well behind the 600 exhibitors published by the show producer last month. The trade magazines that serve the business also are showing a decline in ad pages. These are pretty good indicators it's rough patch for the art print market these days. The cover story of the ABN issue was on the state of the art economy interviewing some veteran players in the market. While most found some ways to put a bit of positive spin on their outlook, none was overly optimistic.

Five Ways to Market Your Art Direct

It's a good time to review what you are trying to achieve from a business perspective for your career. I'm not talking about a year end review and goals for the coming months. I'm thinking more about what you want for your career financially and awareness. It could be like that of my friend who seeks to find an audience and appreciation for his work and to get the work to market in a way he could profit from the effort. Besides reaching a vastly larger audience, the appeal of the print market for most successful artists who embrace it is it provides them a way to generate repeat cash flow from the effort in creating an original.

I have said it before, but believe it bears repeating. Artists ought to be developing their own direct revenue streams with collectors. Easy to say, harder to do. But when you consider the traditional means are not nearly as robust as before, it provides extra impetus. Here are some ideas for how that might work:

1. Alternative spaces, such as coffee shops, restaurants, building lobbies and waiting rooms. There is a skin care salon located here in tony Paradise Valley that also offers art from local artists. The patrons are a perfect demographic for art. And, they are spending leisure time in the salon on a repeat basis. It works for the artists and the salon owner on multiple levels.

2. Create your own shows. You don't have to have a gallery to do this for you. Decide you are going to do it and follow though. You can create a show in a public space; perhaps a local community college, a church, a rented hotel room. Build some excitement around the uniqueness of the show with publicity or charitable components. Plan far enough in advance to get a good date not competitive with other activities. Enlist your family and friends to help you generate word-of-mouth.

3. Web sites and blogs. Are you selling direct from either? If not, why? Of course, you don't want to compete with any established galleries with an online site or physical location. Why not have exclusives for the galleries that are promoted on your Web site or blog along with exclusive images available only through you? eBay just announced it has new pricing. Apparently, the past year has been difficult with sellers abandoning the once juggernaut for other venues. It might be worth revisiting it for another shot in 2008.

4. Work with other artists. Get other visual artists, or musicians or poets to create a happening. Find ways to collaborate on art and promotion. The group dynamic could be very dynamic and stimulating. You can use something like Meetup that offers tremendous potential to the person with energy and a good idea and a dash of promotional verve.

5. Get in catalogs. The Guild, which is one of my most favorite for indie artists, offers a tremendous platform for sales and visibility for artists through its Artful Home catalog and Guild Sourcebook. It is by far not the only one, but if you are interested, you can act now to submit to its annual juried entry submission process. The competition runs through February 29 and is administered by Juried Art Services, which you should check out for all its offerings. A catalog or sourcebook such as this is one degree of separation, but you ship directly and you get promoted and create a relationship with your customers.

Bottom line is now more than ever, you have to think and act for yourself. The more you take your situation under your own control, the better off you will be. I'm sure there are plenty of other great ideas. If you have any and want to share, the comments section below beckons.

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Visual Art Marketing Tool, the Vlog

Unless you are a first time blog reader, or a new reader of this blog, you know the idea of blogging as an effective marketing tool for artists has been pounded, expounded and nearly ground to death. That's not to say give up on the idea, au contraire, if you haven't yet started blogging get with it post haste.

For those of you who want something more, who can visualize that YouTube is a force to be reckoned with and harnessed, there is video blogging, or vlogging, as it is known. I like the idea myself quite a bit, but haven't conjured how to make it work for this blog. Perhaps that day will come later this year.

Here are a couple of contemporary artists who are effectively vlogging. One is Natasha Wescoat. She is a natural in that there is not much she hasn't done or touched in the electronic media world to help further her career. If you have followed her career and realize she has achieved her success by dint of talent and perseverance on a budget and with other constraints that would have stymied most, it's that much more impressive. An early pioneer in selling art in volume on eBay, she's gone on to continue to develop an avid fan base via the Internet and the tools that come with it, including using vlogging. She has a wide range of video offerings. Here is a sample from her Natasha Wescoat's ArtCandy Web site:

Another artist effectively vlogging is Valentina on her Val's Art Diary site. She sells prints on eBay and DeviantArt as well as her prints. She also has a weekly drawing for a free prize using a clever dart throw selection. Watch the whole video to see how she does it. She uses the videos to give her viewers insight into her as a person and her thoughts about the paintings she creates. Viewer comments for her and Natasha substantiate it's working for both of them. Here is one of Val's weekly vlogs:

These are just two artists exploring how using vlogs can make their art much more accessible and real to their collectors. It's a brave new world out there. Whatever you do, don't forget Val's weekly admonition to eat your cookie. Explore her site and she'll generously show you in another video the tricks she used to make her trademark silhouette "Eat Your Cookie" video.

With the advent of blog and now vlogs, collectors can get to know the artists whose work they admire. Instead of reading the bio sheet and a couple of press clippings, they can get to see the artist, watch work created in time lapse videos and hear in the artist's own words what the the motivation is and what the meaning is behind their imagery. More and more people are spending time on sites like YouTube in lieu of watching reality TV shows. With the interminable Writers Guild strike, who knows how many more devotees the likes of Natasha and Val will be developed.

Jen Bekman's Hip Happening 20X200 Art Print Gallery & Website

One of the most highly promoted and talked about art print ventures this year was the launch of Artaissance. With the ownership and accompanying marketing muscle and budget of the world's largest picture framing company, Berkshire Hathaway owned Larson-Juhl, it was certain to make an impact on the business. It's still too early to know just how extensive the impact will be. But, it's a corporate play and while there is nothing inherently wrong with it as the art business needs captial injection from that sector, what the art print market most needs to move the market and stir things is energy that comes from entrepreurial innovation and investment.

Jen Bekman is the kind of artrepreneur that gets your attention. One you instantly root for and admire for doing what she does. For the past four years, she has championed emerging artists in photography, art on paper and original works promoting them in her pocket-sized Lower East Side Manhattan jen bekman gallery. In an effort to help more artists find collectors and get to market, she acted on a brainstorm and launched the 20X200 Web site based on this proposition:

large editions + low prices + the internet = art for everyone

The art print market could use many more innovators like Jen Bekman, especially ones with her vigor and drive. She also produces the Hey, Hot Shot! photography competition and publishes the influential design blog Personism. We wish much success with the gallery, Web site, competition, blogs and any other worthy projects she finds herself doing.

Rather than rehash her story, the copy below is straight from the OUR STORY page of her Web site. She can tell in her own words better than I to let you in on what a great idea she has developed:

Blog Rush - Generate Targeted Traffic to Your Blog

There are numerous tools one can use to drive blog traffic and find new readers. Obviously, some will work better than others. The folks at Blog Rush have developed a program that looks like a winner to me. If you have a blog, take a look at how Blog Rush can help you find new readers for it. If you have a favorite blog, let its publisher know about Blog Rush. I am certain they will thank you.

You will find the Blog Rush widget on the left side of my blog. Click on the link on the bottom to learn how you can use Blog Rush to help you grow your traffic and awareness. Or click on the image below.

A Year of Blog Topics for Artists - No Reason to Hold Back Now

Having read Why Every Artist Needs a Blog on Art Print Issues, you are ready to take the plunge into the blogoshpere. But, you are concerned you won't know what to write. If you think people don't want to know what you had for lunch, you're correct and win a gold star. Here then are 52 suggested blog topics designed to get you through your first year without ever mentioning peanut butter and jelly. Several topics could easily be multi-part posts:

52 blog topics for artists - Courtesy of Art Print Issues

1. Why I support xyz charity
2. The most inspiring art teacher I have known
3. How I came to know being a professional artist was my career path
4. Why I love working with xyz medium
5. What you can learn from the traveling exhibit at the abc museum
6. Four galleries I would love to carry my work and why
7. Five contemporary artists whose works inspire and inform me
8. Clues to the subtle messages in my art
9. My color palette is (nature/technology/environment) driven and why
10. Ten things they don't teach you in art school
11. How being in the business of art affects my art
12. When I paint, I like to listen to Guns n' Roses/London Philharmonic/Enya/Toby Keith
13. How the other arts influence my work, e.g., how I attempt to interpret the fluidity of a ballerina in my brush stokes
14. Here are blogs by other artists whose work I like, or whose blogs I like
15. Art retreats; although you may not get rich and famous, you can still travel and stay at wonderful places. Here are my favorites or fantasies
16. How other jobs I've had have added perspective to my art
17. Spirituality is personal, but growth in it has made me a better artist
18. Nine things I want to paint before I stop
19. Why painting en plen air is exhilirating
20. Art by other artists I bought in unusual places
21. Visually inspiring day trips around where I live
22. Museums I've visited in other cities and around home
23. Art books on my bookshelf
24. If I could only recommend one book, art or otherwise, for someone, it would be...
25. How living the creative life has uplifted my spirits and made me a better person
26. Advice for young artists
27. Why I love my local galleries and/or the local art scene
28. How blogging has stretched me as an artist
29. You can find my art online at these sites, here's why I chose to use them
30. Art magazines I like to read
31. The greatest influence on my life was...
32. Why and how parents should encourage artistic development in their children
33. Some funny experiences either colleagues or I've had at art shows
34. I still can't believe people have asked me these things
35. The five best quotes on art I've ever read
36. How the courage and creativity of some disabled artists have inspired me
37. Here are blogs I enjoy that are not about art
38. Seven ways technology has changed how I make and sell art (Some examples are: Photoshop/digital camera/digital painting/digital printing/Painter/online art sites)
39. I'm grateful because this person came in my life, or because this happened to me
40. Eight reasons I get out of bed to paint everyday are (Suggestions: Let's be honest, I need the money. I'm OCD and can't help it. It's the best job a person could have. A day without painting is like a day without sunshine. I can't stand the thought of going back to the 7-11)
41. And you heard writer's block was difficult
42. How overcoming creative obstacles has made me a better artist
43. So I went to a tradeshow/convention/workshop and the best/funniest/saddest thing happened
44. It's really hard to part with my originals; here's why
45. Five reasons you will like the giclee prints I offer
46. Flowers in my garden make me smile and make me paint
47. If I wasn't an artist, I'd be a...
48. Why faces are so difficult to paint, and hands are tough too
49. The most inspiring movie I've ever seen is...
50. How the arts organizations in my area are helping children/charities/??
51. Why you should always use a docent when you go to a museum. Here are some special things I learned at...
52. How reading the Art Print Issues blog has made me smarter, better looking, more creative and much richer

Prosperity or Posterity in the Art World: Can Artists Have Both? Find Out on Empty Easel

From the first time I landed on Dan's Empty Easel Web site, I was an immediate fan of the varied, valuable and interesting information he freely provides his readers. He writes a blog every Monday through Friday, which I can attest from averaging a couple posts a week for Art Print Issues, is a daunting task. Here is Dan's published plan for Empty Easel:

From the very start I wanted Empty Easel to be a free online art resource for all art lovers and artists. My goal was to write realistic art advice for both new artists and professional artists, without any vague or confusing artspeak.

Dan succeeds at his plan by publishing a no-nonsense mix of useful, practical information on these varied topics: Art & Painting Tips; Art Articles; Reviews of Artists' Work; and Selling Art Online. His recent overhaul of the site included inviting his readers to contribute articles for publication on the site. I jumped on the chance because I want to support his efforts and for the added motivation of Dan reciprocating with two links back the author's site. The linking back is his way of putting into practice some of the sound advice he's lately been giving on SEO (Search Engine Optimization).

You will discover the answer to, Prosperity and Posterity in the Art World: Can Artists Have Both? on Empty Easel. Spend some time there to explore all the site offers and you will know why it should be a must on your regular reading list.

Audio Added for Your Listening and Downloading Pleasure

I added a new widget to the Art Print Issues blog today. Odiogo allows blogger to "Voice Your Content" by digitizing the blog text and creating an audio file read in some bloke's pleasant computer voice. You can also choose to download it as an mp3 and listen to it on your iPod or other audio players. I think it is a cool service some will appreciate having. It will be interesting to get your feedback. Click the icon to start listening.

As with all new technologies, Odiogo comes with some features that are less than perfect. One is it sometimes rambles from one sentence to the next without a natural pause making casual listening difficult in those instances. Another is it doesn't read the list numbers as in my previous "Thirteen Sure-Fire Rules..." post. Lastly, its attempts to pronounce giclee are downright humorous. Given giclee is a French word, it's easy to see how this could happen. It sounds very much like the way many people I've heard try to say it when they first encounter the word. I've heard it as "jie klee" and as "gick lee" but all in all it's pretty impressive. I'm sure as the service gets older it will improve, the model is advertising free now, but it intends to monetize the free service by adding that as a feature sometime in the future.

Odiogo has a blog; its Deploying the Odiogo service on a blog: Why and How is a good read. The Daily Cup of Tech blog recently had a very good post about Odiogo, Now with Audio Goodness, offers some additional insight. If you are a techie type, check it out for its other posts as well. If you want to add it to your Blog or mainstream media Web site, simply go to www.odiogo.com and sign up for the free service.

The GapingVoid Comes from the Creative Mind of Hugh McLeod

If you haven't yet availed yourself of the wit and wisdom of Hugh McLeod, please do so forthwith. His blog post, HOW TO BE CREATIVE, from nearly three years back remains his most popular. With good reason, it's brilliant, pointed, poignant and downright hilarious. Read his 31 tips on how to be creative and you are sure to laugh, be informed, be reminded and be resembled. The full title of his blog is, gapingvoid: "cartoons drawn on the back of business cards"  Enjoy!