Art Print Issues by Barney Davey

Easy Way to Put Your Website on Mobile Devices with .Mobi

Read Art Print Issues formatted for your mobile phone at:

www.artprintissues.mobi

If you don't have an iPhone, you surely know someone who does. The statistics for percentage growth of those using mobile devices to connect to the Internet are growing rapidly. Here is part of a recent comScore press release:

comScore: Mobile Internet Becoming A Daily Activity For Many

Number of people accessing news and information on their mobile device more than doubles in a year

Reston, VA. March 16, 2009 –comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today reported that the number of people using their mobile device to access news and information on the Internet more than doubled from January 2008 to January 2009. Among the audience of 63.2 million people who accessed news and information on their mobile devices in January 2009, 22.4 million (35 percent) did so daily; more than double the size of the audience last year.

Now, if you have a blog or Website and can afford $4.99 a year, you can get your website formatted for mobile phones, or Mobilized, using GoDaddy.com's free Mobilizer software.(For full disclosure, I work there for GoDaddy. However, there is no monetary gain for my mention here. And, all ideas and opinions expressed here are mine and do not represent the company in anyway.) Follow this Mobilizer link to test the software. It will let you see how your site will look using it. It's a free look and if you want to buy the .mobi domain, you can get it on sale for $4.99 a year. That's $10 off the list price of $14.99.

Notice the new formatting for Art Print Issues?

I have moved the left column to the right side of the page. That allows the blog posts to download first. This better accommodates mobile device users. Also, it helps those with slower Internet connections be able to start reading the blog post without having to wait for the left column content to load. I already had been contemplating doing this for the latter reason, the addition of .mobi to my communication arsenal sealed the deal for me.

Art in the Digital World - 3rd Anniversary for Art Print Issues

Faithful readers of words that tumble out my head into this blog post know I'm favored to author the occasional guest blog post for Absolute Arts, which is one of the leading and most comprehensive sites covering the fine art scene. It's impressive Google Page Rank of 7 attests to its popularity and traffic. (For those of you interested in Page Rank and who don't want to hurt their non-math non-tech brain trying to follow the logic on the link above, you can just read this paragraph from the Smashing Magazine article about it:

Each Page Rank level is progressively harder to reach.“PageRank is logarithmic in its calculation. In the same way that the earthquake Richter scale is exponential in calculation, so too is the mathematics behind Google PageRank. It takes one step to move from a PR0 to a PR1, it takes a few more steps to PR3, it takes even more steps to PR4, and many more steps again to PR5, and so one.” [Google Page Rank FAQ]

Art in the Digital World - It's Bigger Than You Think

Should you rather read a ramble with an interesting take on how the digital world intersects in the art world, reading my Absolute Arts blog post is here for your pleasure: Art in the Digital World. It is ambitious in trying to cover lots of ground while connecting more than a few bits and bytes along the way.

Happy Birthday Art Print Issues - Three Years Old and Picking Up Speed

Finally, this blog celebrates three years of posts in this format this month. The first back in February 23, 2006 started a string nearly 200 more since. If you count the articles in the blog's digital newsletter format begun in mid-2005, the list is closer to 250 posts.

Blog Post Triage Keeps the Patient (Post Prospects) Alive

I have never been at a point where I wondered what to write about next. For every post that was planned, there were probably two closer to being extemporaneous wanderings and musings on whatever was firing on my synapses at the time.

My regret is not having the time to get all the thoughts, ideas and suggestions that pop into my head and which I think merit pursuing into the blog. It's like blog post triage much of the time. But, in this case the patient always lives at least enough to be resuscitated at a later date. My trusty other brain helps me keep track of loose thoughts and blog topic prospects.

I'm humbled and honored to have each and every one of you who take your time to read my words. And, I'm eager to keep cranking them out for your edification, entertainment and help in improving your art careers. It's not unlike painting. The more you do, the better you get at it and the more you want to do it. And should others take a fancy to the output, then all the better. 

The Death of Blog Rush - Is It the Tip of the Iceberg? Why It Matters

The blog syndication network known as Blog Rush abruptly shut down a couple of days ago. There were as many as 50 readers who signed on to use them after reading about it here, or seeing the widget for it in the sidebar of this blog. If you are a Blog Rush publisher, you are advised to remove it as it is no longer serving the widget.

I liked the idea of Blog Rush because it was novel and appeared to be something that would be beneficial. Also, I liked it because it was the brain child of John Reese. who is a pretty savvy Internet marketer. He has made a fortune for himself and others, including enough to invest $400k of his own money in Blog Rush.

What has happened to Blog Rush, despite being a unique approach personally backed by a successful and experienced Internet marketer, is indicative of what can happen with nearly any Web 2.0 venture. Seeing Blog Rush collapse is a foretelling sign for some other Web 2.0 darlings. To wit, Rafe Needleman, editor of the Webware: Cool Web Apps for Everyone column for CNET News, ran a piece on October 10 titled, 11 troubled Web companies: The next Kozmos? Here is part of it:

"We are going to lose some good companies." That's the warning cry from investors in tech these days.

Some we won't miss, of course: the lame, me-too, or single-featured "products" masquerading as businesses. But be prepared. Some Web 2.0 start-ups that are well-loved by many are in serious danger of falling off the cliff.

The problem is that being loved is no guarantee for success. Even being used isn't enough. Remember Kozmo, the munchie messenger service from the last bubble? Not a person who used it didn't love it. In the interest of building a user base, the company was OK with losing money on every transaction in its early days. But when the time came for it to become a real business, it was too late. It couldn't transition to a viable company, and it folded. It was a tragedy.

Needleman's list includes companies that will be shocking to some, especially devoted users. It includes: Twitter, Skype, Pandora, Meebo, TripIt, Second Life, Zillow, Ask, Daily Motion, MySpace and NetVibes.Wow! Several of those are companies whose services I really like. I can't imagine losing MySpace, Zillow, Pandora or Skype. I'm sure many regular users of other names on the list will be just as chagrined and disbelieving as I am about my faves on it.

Why does this matter and how does it affect visual artists?

I often cover items of interest regarding Internet marketing here for a reason. I've repeatedly stated in this economic climate and with distribution methods continuing to evolve, it is imperative for visual artists to take control of their own distribution as much as possible. While I'm not advocating revolting from the gallery or publisher systems, I am saying success for visual artists today requires they take more responsibility for getting their work to market than any previous time. Not that it is hasn't always been crucial, just more so now.

Get the real moral of this story here

Obviously, the Internet and other technological advances are the main causes of disruption in changing and altering distribution channels. At the same time, these same forces also offer artists more choices and opportunities to be in charge of building their reputation and making direct sales. It is important to have an awareness that some services or companies you might use and take for granted or not as rock solid as you might think. As such, I will continue to report on progress surrounding Internet marketing and Web 2.0 and apropos Web 3.0 developments.

The real lesson is your business model has to be predicated upon being profitable. If you are sheepish about your pricing and not taking a fair markup on your work, it will come back to haunt you. Better to lose sales than to give it away. The well worn adage, "You can't lose money on every sale and make it up on volume", is as true for artists as it is for Blog Rush, MySpace orTwitter.

Rich Resource for Blogging Tips and Blog Content

Occasionally, one encounters a person whose energy and vision cause you to stand back in awe and wonder. A reaction like this often comes upon the realization of how much good one turned on person can do, and how humbling it feels to know the work at which you marvel was crammed into an already busy productive life.

One such person is Lorelle VanFossen. She ranks with Katherine Tyrrell (Making a Mark blogger and creator of 66, and counting, Squidoo lenses) as one whose imprint from leading an interesting and prolific life is impressively evident all over the Internet.

Lorelle is a tireless blogging pioneer,author, professional nature photographer and lecturer. The subject of this post today comes courtesy of one of her many blogs: Lorelle on WordPress. Here is just part of her bio from her blog:

Who is Lorelle?

There are many sides to Lorelle VanFossen. One is a public speaker, instructor, writer, and consultant on web writing, web design, and blogging, especially working with WordPress. Another is as a transient traveling the world as part of the duo team of VanFossen productions,professional nature photographers and writers presenting workshops and programs on travel, writing, and nature photography.

Called a blog evangelist, on Lorelle on WordPress she writes about everything WordPress and blogging,covering more than you may want to know about how all this blogging business works.Taking Your Camera on the Road is dedicated to providing educational and experiential information on travel, nature photography, travel photography, and life on the road.

Lorelle is also the author of the popular Blogging Tips: What Bloggers Won’t Tell You About Blogging, a book covering the basic to intermediate tips you need to know before and during your blogging experience, the first book of its kind. She shares her many years of online journaling, web writing and publishing, and blogging experiences as one of the first website owners and publishers on the web.

Her post, Blogging Tips - Hundreds of Resources for Finding Content for Your Blog is the point of this post today. This list, compiled two years ago and still relevant, is a perfect example of Lorelle's incredible output. I cannot imagine anyone who blogs to not find this massive helpful list of links useful and inspirational. Check it out; I'm sure you will agree.

The Value of a Descriptive URL

I began publishing Art Print Issues in 2005. Initially, it came was delivered as an 8-page PDF newsletter and available in HTML at:  www.artprintissues.barneydavey.com, a subdomain of my www.barneydavey.com Web site. BarneyDavey.com serves to promote my book and consulting services. You can find links to those early newsletter archives here on Art Print Issues.

Choosing the right blogging platform is helpful

A couple of years ago, I converted to blogging using Typepad as my platform. At the time, I felt the free Blogger was not robust enough for my tastes and WordPress platform required too much tech ability. Although both alternatives have made great improvements, I have never regretted the choice.

Choosing and using the right URL is both smart and crucial

Until recently, despite owning the ArtPrintIssues.com URL since well before its newsletter inception in 2005, I forwarded the address to my BarneyDavey.blogs.com Typepad URL. That was partly due my domain registrar not allowing me to do domain mapping. With domain mapping, one can use a service such as Typepad and have their personal URL function as their blog address. This looks so much more professional than having a composite subdomain address.

I had a confessed complacency with my doing something about my Art Print Issues URL. Since the Typepad URL contained my name, I delayed the hassle of transferring my URL to another domain registrar. I was also unnecessarily concerned about losing traffic or causing confusion during the process.

Choosing the right domain registrar makes your life and marketing easier

If you pay close attention to goings on here, you may noticed I finally put in the request to transfer from Namesecure to GoDaddy for my Art Print Issues domain. Now I wish I had done it sooner. Namesecure.com, my former domain registrar, has no way to contact or communicate with it besides email. It takes 24 or more hours to get a response. If you have issues, you have to be patient. GoDaddy, by comparison, has 24/7 US-based live help for all its services. There is no comparison. I have found the GoDaddy service to be topnotch with professional, friendly and knowledgeable. It took about a week to get the URL transferred. ICANN rules state they have to be done in 5 business days.

Once I had Art Print Issues with GoDaddy, it only took a few minutes to make the well documented changes provided by Typepad to the CNAME records. A couple of hours or less later and my Art Print Issues began to appear to my blog readers in the address bar. If you have any posts saved or bookmarked to the former URL, don't worry. They still work and will point directly to what you wanted to keep.

A good domain name is worth thousands, even millions!

Domains have a commoditized value. A check at www.urlappraisal.net shows ArtPrintIssues.com has an auction value of $5,629 while BarneyDavey.com is $7,540. When you think about name value, it makes the effort to get a URL in your own name as opposed to borrowing one from one of the free services worthwhile. When you use www.yourname.blogger.com, you do not own the URL and it has no value to you. I cannot be too smug about the value of my URLs when compared to ArtBizCoach.com which comes in at $32,645, or Art.com only worth a whopping $17 million and change.

The marketing communication branding value of a good domain to an artist is priceless

More importantly than the commoditized value of your URL is the priceless value of your personal brand of which your URL should be an important part. It can be debated, but I believe using your name in your URL is the best thing you can do. It helps with keyword searches, with personal branding, with recognition and with memory. If someone knows how to spell my name, they can easily find my Web address. If I tell someone to find my blog just remember Art Print Issues, they can get there easily without having to write down or remember some long complicated multi-part (yourname.blogspot.com) nomenclature.

When it comes to promoting your art, you are the brand. I think tag lines like "Painter of Light" are nonsensical and pretty much useless. Every painter paints light, some might capture it better, but do they truly sell more work because they say something like that in a slogan? I doubt it. To my ears, such phrases sound like empty words of blah-blah bravado. If the slogan were descriptive, "Painter of Vintage Autos", it would at least have communication and marketing value. But, I digress.

It's not too late to start using a good domain to help market and promote your art business

If you don't own the URL that is your name, and it is available in any form, get it. If you need to make it: www.johnsmithartist.com,  or some other variation, then get the one that works best. I realize some names are long or difficult to pronounce and this is a special challenge. In such cases, you may to be creative in how you brand yourself. Whatever you decide, stick with it and promote it like there is no tomorrow. You may have a considerable investment in branding a URL without your name, you have to decide what the value is and what the future value of using your name would be to you. It could be a tough thing to change, but in many cases, especially for emerging artists, it's better to bite the bullet now than waiting until you feel you have no options.

If you have a blog or Website that uses a multi-part URL that you don't own, try to get it domain mapped using your new URL. GoDaddy arguably is the easiest and it provides an email account with your URL. Speaking of email, set yours up so you can use the URL as your email address even if it is forwarded to your gmail, Yahoo, or AOL email address. This is just another case of looking professional and extending your brand into cyberspace. The more searchable your name, the better off you are. The more professional you appear in the details, the more confidence you give to dealers and collectors. A lot of little things that are nearly intangible go into making your best presentation of yourself and your business.

It's Not the Economy Stupid

The title of this post is a paraphrase of the mantra from Bill Clinton's first presidential campaign. Then it was, "It's the Economy Stupid." The harsh point was used to focus his campaign on the single most important topic that helped get him elected.

It's Not the Economy Today Stupid

With the deteriorating housing market, rising cost of gas and food and other economic woes it would seem easy to say, (with apologies to Yogi Berra) we are having deja vu all over again. However, in my humble opinion, the economy is not the real problem for visual artists, authors or musicians. Not to discount the effects these things and a lingering war effort have on the situation. They admittedly are profound.

Changing Consumer Habits Are the Real Threat

The real threat is how the creative product of artists is being consumed and viewed. Print-on-demand, the Internet and other technologies are evolving at an incredible pace. All kinds of industries are reeling from dramatic changes in consumer habits. CDs for musicians are ancient history and the level of unpaid copied and downloaded product continues to rise despite efforts to abate them. Newspapers are suffering serious drops in readership. Their cash cow classified sections are being decimated by www.craigslist.org. Small retailers are plowed under by the voracious Wal-Mart juggernaut. Thinking about all this is enough to make a person throw up their hands and cry or maybe just throw up. But the former is not a solution and the latter is just messy.

Creating Self-determined and Managed Distribution Channels is Imperative

I have frequently commented artists need to find or create new alternative ways to get their product to market. Some will come from new products, or by utilizing existing technologies to create 2-D art or digital art to engage consumers in novel ways. As changes unfurl, challenges arise and some offer opportunity. It doesn't have to be high tech, it could be a new twist on old-fashioned high touch. My previous post here, Wired Art Marketing Idea, showed how Wired magazine and Xerox partnered to use technology to offer users a fun interactive way to personalize its iconic cover to anyone with a computer. It was a fun, effective bit of viral marketing for both companies (It worked well enough for you to read about it here a year later.) The post was an effort to say, "Think about doing things differently, much differently."

Christine Kane Is an Inspiring Real Deal

Christine Kane, is one artist who has embraced change and profited professionally and personally from it. I have, along with thousands of others, grown to greatly admire her on many levels. She is an accomplished successful recording and touring singer-songwriter. Long ago, she took control of her destiny. Through hard work and talent, she grew a profitable career as musician. She is also a successful blogger. Out of her blogging, she has grown a retreat workshop business. The success she is enjoying from her workshops is causing her to rethink her recording career and musical career.

Now, having her stop writing songs and recording would be a shame for her thousands of fans, but if it is where she wants to go or is driven to go, then more power to her for having the guts and ability to make such a monumental change. If you read her thoughts on her Web site or blog, it's easy to pick up how evolving market conditions out of control of musicians like her is forcing change. It is unwanted, as is most change, but is nevertheless inevitable. She has the courage, wisdom and wherewithal to envision it, do something about it and use it to enlighten and encourage others to make their own changes.

Her recent blog posts, Bake Sales or Blogging: What’s your Paradigm? and Creating vs. Getting are must reads. Give them some thought as they are certain to challenge some of your own thinking about your career, where it is headed and if you are on the right track. Will Rogers once remarked, "Even if you are on the right track, you will get run over if you don't keep moving." Christine Kane is an artist and business person on the move. Find whatever works from her model to employ in your own career and keep on moving yourself.

Shift Happens - Slideshare is Way Cool, Use It Freely!

Recently, I republished a post from the fertile mind of futurist Watts Wacker wrting in his monthly newsletter, First Matter. In his Keep Your Eyes Open I'm Convinced It's About to Happen article, W2, as he playfully signs his emails, explains the enormous impact Peter Max had on the art market in the 20th Century, and how The Beatles played a part in it too.

Watts postulates THE NEXT BIG THING in the art market will come from China. Agreeing with him, I added a comment on his Web site. It notes how things are vastly different from 40 years ago when The Beatles and Peter Max changed the world. I suggest some musical muse might come from the Caribbean or Africa in a collaboration with a Chinese artist that could shake things up in ways we haven't seen since the 60s. It often seems to me the more unlikely a thing one can imagine today makes it more likely to occur. The slideshow below, courtesy of Slideshare, sheds light on Watt's basis for his prediction.

Futurism is not based on crystal ball gazing, but rather distills the future from what is obvious. You just need to know where to look and how to interpret your results. This, being more difficult than it sounds, is why W2 gets the big bucks. The above Shifthappens slideshow illustrates how in the new millennium we are on the precipice of a historic shift where by sheer numbers in our now close knit digital global age, China and India are poised to dominate the way Western Europe and the U.S. respectively did in the early and second half of the 20th Century.

I can't portend exactly what such a monumental shift will mean to your career as a visual artist. But, I can tell you changes you cannot foresee will impact it as the Shifthappens presentation implies. You can judge by your own experiences that technology has changed and shaped how you inform yourself, create, reproduce, market and sell your art today. I encourage you to be open to change, to embrace it, to productively use it however you can.

In 2005, how many thought artists would use blogging for significant learning and marketing experiences? I opened an account with my blogging software, Typepad, in 2005, but didn't quit my PDF style newsletter until a year ago, making me in some ways a poster child for the poignant Kelly Ruger quote below.

A way cool Web 2.0 program you can employ now is SlideShare. Both presentations embedded in this post are from its Web site. SlideShare is the world's largest community for sharing presentations & slideshows. You can upload your PowerPoint, OpenOffice, Keynote or PDF files, tag them, embed them into your blog or website, browse others' presentations, and comment on individual slides. What's more, the transcripts of your presentation will be indexed by Internet search engines and show up in search results. It's a great way to share your ideas with others, or to learn from other people. And it's completely free and you choose whether to make your presentations public or private.

To further stimulate your creativity, review the terrific presentation below, which is also found on Slideshare: Visual and Creative Thinking: What We Learned from Peter Pan and Willie Wonka. Here is just one quote from the presentation which I hope will encourage you to review it:

Sometimes an idea loses its meaning over time, but isn't abandoned because of the investment in the past. These ideals are often so immune to criticism that those who challenge them are ignored or marginalized.- Kelly Ruger

View the Visual and Creative Thinking Slideshare presentation

I've suggested here a couple of time to use The Personal Brain, which is a wonderful mind mapping brainstorming tool. If you are beginning to see a pattern here of encouraging creative thinking and tools, you'd be right. Enjoy!

Five Ways to Market Your Art Direct

We pause this blog for a little shameless self-promotion.

An artist friend who I met after he read my book, which resulted in a series of consulting sessions over the past two years, has decided to take up the offer from a publisher to join his ranks. He had long held the notion that with his considerable business expertise and decent financing he would self-publish his work. He had begun to do that and also to shop giclees of his work to galleries in his local area. Additionally, he also managed to get some of his giclees put in the gift shop of a prestigious venue in his area.

I'm being slightly cryptic here because the ink is not dry on the contract and he has what I consider a terrific idea for an approach to working a niche. If all goes well, he will have a coming out party at the upcoming 30th Annual ArtExpo New York show at the end of this month. When I can share more details,I will be happy to do so.

My friend has recently been re-reading my book, How to Profit from the Art Print Market. It was interesting for both of us to observe what he was going through with the development of his print career. In many ways, his circumstances were exactly as I described in the book. This was down to my mention of having a marketing maven full-time to help grow the business as a key component of self-publishing success for many, if not most artists. His wife is a gifted driven very successful designer in the home furnishings field. Their company has for more than a decade supplied household name brands with licensed designs of all sorts. While she would be perfect in this role, she does not have the time to put her career on hold to help his. Nor would it make financial sense for her to do so.

Left to his own devices, this artist began to realize the difficulties for an unknown artist to be both marketing maven and full-time artist. Plus, he still puts in time at the design business as needed. The bottom line is the uphill battle was starting to look overwhelming given the plausible vision he has for his art and career. As the luck most often found in the residue of hard work would have it, a contact in one of the galleries led him to perhaps the most ideal publisher for his genre and his circumstances. I'm quite happy for him things are going to work out.

What he found was in reading and re-reading my book was two years after his first reading, the basic advice from what to do, what might happen, what the commission structure offered would be and many other things were still spot on and valuable to him in his decisions and dealings with his new potential publisher. It was heartwarming validation for me the underlying advice continued to hold water even though the business continues to undergo substantial, if not monumental, upheaval and change.

More Signs of Change for the Art Print Market

The state and health of the trade magazines and tradeshows that serve the industry are as much a harbinger of how things are working out as any. In October 2006, I put 20 years of tradeshow experience on the line and predicted the Decor Expo Baltimore show would be a bust. That was harsh given the inaugural show was still six months away in April 2007. While I have no official word, I notice the February issue of Art Business News has omitted the 2008 Baltimore show from its Calendar. Not a good sign things are working out. Further, the Web site for the show has no exhibitor list. Since this is a primary tool for enlisting more exhibitors, one can only conclude the show is being quietly mothballed, or in serious trouble. I'm left wondering if another prediction of a sale for the Art and Framing Group by current owner, Summit Business Media LLC, can be far off.

ArtExpo Booth Sales Appear to Be Well Off Previous Year Figures

Meanwhile, the aforementioned 30th Annual ArtExpo New York show appears to also be struggling to bring in the same number of exhibitors as last year. A check today shows 374 companies listed as exhibitors. The list has been updated regularly over the past month with more than 100 exhibitors added to it. Nevertheless, it remains well behind the 600 exhibitors published by the show producer last month. The trade magazines that serve the business also are showing a decline in ad pages. These are pretty good indicators it's rough patch for the art print market these days. The cover story of the ABN issue was on the state of the art economy interviewing some veteran players in the market. While most found some ways to put a bit of positive spin on their outlook, none was overly optimistic.

Five Ways to Market Your Art Direct

It's a good time to review what you are trying to achieve from a business perspective for your career. I'm not talking about a year end review and goals for the coming months. I'm thinking more about what you want for your career financially and awareness. It could be like that of my friend who seeks to find an audience and appreciation for his work and to get the work to market in a way he could profit from the effort. Besides reaching a vastly larger audience, the appeal of the print market for most successful artists who embrace it is it provides them a way to generate repeat cash flow from the effort in creating an original.

I have said it before, but believe it bears repeating. Artists ought to be developing their own direct revenue streams with collectors. Easy to say, harder to do. But when you consider the traditional means are not nearly as robust as before, it provides extra impetus. Here are some ideas for how that might work:

1. Alternative spaces, such as coffee shops, restaurants, building lobbies and waiting rooms. There is a skin care salon located here in tony Paradise Valley that also offers art from local artists. The patrons are a perfect demographic for art. And, they are spending leisure time in the salon on a repeat basis. It works for the artists and the salon owner on multiple levels.

2. Create your own shows. You don't have to have a gallery to do this for you. Decide you are going to do it and follow though. You can create a show in a public space; perhaps a local community college, a church, a rented hotel room. Build some excitement around the uniqueness of the show with publicity or charitable components. Plan far enough in advance to get a good date not competitive with other activities. Enlist your family and friends to help you generate word-of-mouth.

3. Web sites and blogs. Are you selling direct from either? If not, why? Of course, you don't want to compete with any established galleries with an online site or physical location. Why not have exclusives for the galleries that are promoted on your Web site or blog along with exclusive images available only through you? eBay just announced it has new pricing. Apparently, the past year has been difficult with sellers abandoning the once juggernaut for other venues. It might be worth revisiting it for another shot in 2008.

4. Work with other artists. Get other visual artists, or musicians or poets to create a happening. Find ways to collaborate on art and promotion. The group dynamic could be very dynamic and stimulating. You can use something like Meetup that offers tremendous potential to the person with energy and a good idea and a dash of promotional verve.

5. Get in catalogs. The Guild, which is one of my most favorite for indie artists, offers a tremendous platform for sales and visibility for artists through its Artful Home catalog and Guild Sourcebook. It is by far not the only one, but if you are interested, you can act now to submit to its annual juried entry submission process. The competition runs through February 29 and is administered by Juried Art Services, which you should check out for all its offerings. A catalog or sourcebook such as this is one degree of separation, but you ship directly and you get promoted and create a relationship with your customers.

Bottom line is now more than ever, you have to think and act for yourself. The more you take your situation under your own control, the better off you will be. I'm sure there are plenty of other great ideas. If you have any and want to share, the comments section below beckons.

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Visual Art Marketing Tool, the Vlog

Unless you are a first time blog reader, or a new reader of this blog, you know the idea of blogging as an effective marketing tool for artists has been pounded, expounded and nearly ground to death. That's not to say give up on the idea, au contraire, if you haven't yet started blogging get with it post haste.

For those of you who want something more, who can visualize that YouTube is a force to be reckoned with and harnessed, there is video blogging, or vlogging, as it is known. I like the idea myself quite a bit, but haven't conjured how to make it work for this blog. Perhaps that day will come later this year.

Here are a couple of contemporary artists who are effectively vlogging. One is Natasha Wescoat. She is a natural in that there is not much she hasn't done or touched in the electronic media world to help further her career. If you have followed her career and realize she has achieved her success by dint of talent and perseverance on a budget and with other constraints that would have stymied most, it's that much more impressive. An early pioneer in selling art in volume on eBay, she's gone on to continue to develop an avid fan base via the Internet and the tools that come with it, including using vlogging. She has a wide range of video offerings. Here is a sample from her Natasha Wescoat's ArtCandy Web site:

Another artist effectively vlogging is Valentina on her Val's Art Diary site. She sells prints on eBay and DeviantArt as well as her prints. She also has a weekly drawing for a free prize using a clever dart throw selection. Watch the whole video to see how she does it. She uses the videos to give her viewers insight into her as a person and her thoughts about the paintings she creates. Viewer comments for her and Natasha substantiate it's working for both of them. Here is one of Val's weekly vlogs:

These are just two artists exploring how using vlogs can make their art much more accessible and real to their collectors. It's a brave new world out there. Whatever you do, don't forget Val's weekly admonition to eat your cookie. Explore her site and she'll generously show you in another video the tricks she used to make her trademark silhouette "Eat Your Cookie" video.

With the advent of blog and now vlogs, collectors can get to know the artists whose work they admire. Instead of reading the bio sheet and a couple of press clippings, they can get to see the artist, watch work created in time lapse videos and hear in the artist's own words what the the motivation is and what the meaning is behind their imagery. More and more people are spending time on sites like YouTube in lieu of watching reality TV shows. With the interminable Writers Guild strike, who knows how many more devotees the likes of Natasha and Val will be developed.

Jen Bekman's Hip Happening 20X200 Art Print Gallery & Website

One of the most highly promoted and talked about art print ventures this year was the launch of Artaissance. With the ownership and accompanying marketing muscle and budget of the world's largest picture framing company, Berkshire Hathaway owned Larson-Juhl, it was certain to make an impact on the business. It's still too early to know just how extensive the impact will be. But, it's a corporate play and while there is nothing inherently wrong with it as the art business needs captial injection from that sector, what the art print market most needs to move the market and stir things is energy that comes from entrepreurial innovation and investment.

Jen Bekman is the kind of artrepreneur that gets your attention. One you instantly root for and admire for doing what she does. For the past four years, she has championed emerging artists in photography, art on paper and original works promoting them in her pocket-sized Lower East Side Manhattan jen bekman gallery. In an effort to help more artists find collectors and get to market, she acted on a brainstorm and launched the 20X200 Web site based on this proposition:

large editions + low prices + the internet = art for everyone

The art print market could use many more innovators like Jen Bekman, especially ones with her vigor and drive. She also produces the Hey, Hot Shot! photography competition and publishes the influential design blog Personism. We wish much success with the gallery, Web site, competition, blogs and any other worthy projects she finds herself doing.

Rather than rehash her story, the copy below is straight from the OUR STORY page of her Web site. She can tell in her own words better than I to let you in on what a great idea she has developed: